The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Faith-based Website
The old NIV website was originally developed in 2014 as a temporary promotional site for the NIV 50th Anniversary and then was adapted to function as the NIV brand website.
Goals of this new rebranded site include:
• Update the visual brand to better present the NIV as the leader it is, as the most-read English-language Bible translation in the world and #1 selling Bible translation in the U.S.
• Convey the NIV’s position as both authoritative (accurate to the original languages of the Bible) and equally so as an accessible Bible enjoyable for reading by the average layperson.
• Address technical, functionality, and theme security improvements with a custom designed theme.
• Design a mobile-first experience with new functionalities that make it easy for visitors to try out and compare the translation with others.
• Increase tracking/revenues created by engagement with the blog articles. The site added an easy to way populate product blocks to articles and drive traffic to Amazon with affiliate links to drive revenue without being an ecommerce site.
Audiences:
1. Laypeople of all ages, from all walks of life, who have an interest in Bible reading and study.
2. Pastors and Christian ministry leaders who are essentially influencers for Bible translations.
Learn more about this project at the Verve Marketing Group web design portfolio page.
Contributors:
| Chief Brand and Marketing Strategist: | Joan Begitschke |
| Creative Director: | Seth Guge |
| Sr. Marketing Director, NIV Brand Manager (client): | Helen Schmitt |
VERVE MARKETING GROUP, INC.
Location: United States
About the Agency:
Verve Marketing Group is an award-winning creative and strategic marketing agency based in Chicago. We help organizations accomplish business objectives through memorable, compelling creative and marketing strategies proven to work for our client's unique situation and needs. The agency was born in 2008 and intentionally built to provide high value to mid-size companies and nonprofits. We deliver transcendent results working with forward-thinking companies whose products and services improve the lives of people and the planet. Expertise – Website design and development • Brand strategy and identity • Search engine optimization • Multi-channel digital marketing programs. Call 630-964-6056 to discuss your project or book a call at https://vervemarketinggroup.com/book-meeting.