The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Legal Social Media Campaign
We've embraced a variety of creative approaches to engage a wide audience for the hair relaxer cancer lawsuit campaign. Recognizing the impact of storytelling, we've produced an animated video that narrates personal experiences related to hair relaxer products. This animation connects emotionally with viewers, making complex legal concepts relatable and easy to understand.
Alongside the animated story, we've also crafted a made-to-convert video, specifically optimized for social media platforms. This video is strategically designed to encourage viewer interaction and prompt immediate action, effectively guiding them from awareness to taking the first step in the legal process. Optimized for social media engagement, it ensures broad reach and impactful delivery of our campaign's message.
Both the animated narrative and the made-to-convert video form the core of our diverse strategy. By tailoring our content to suit various audience preferences, our campaign is inclusive and highly effective in spreading awareness about the hair relaxer cancer lawsuit, motivating viewers to seek the support and justice they deserve.
Contributors:
| Social Media Advertising Direction: | Toni Williams |
| Conversion Rate Optimization: | Sarah |
| Social Advertising Analysis: | Ashley Chang |
| Project Management & Analytics: | Luke Renfro |
| Chief Strategy Officer: | Todd Neer |
| Creative Direction: | Seneca Bryson |
| Creative Direction: | Rafael Lemus |
TSEG
Location: United States
About the Agency:
TSEG (formerly The Search Engine Guys) builds conversion-focused websites for SEO clients and non-SEO clients alike. We manage our client’s presence on all of the major social media platforms, and even some you may not have heard of. Our Pay-Per-Click (PPC) team is ready to run campaigns focused on getting you the most clicks for the best price, and we’re at the forefront of paid advertising on social media networks like Facebook.