The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
DATA AXLE AND MARRIOTT INTERNATIONAL
MARRIOTT BONVOY INSPIRES TRAVEL WITH DESIGN, IMAGERY AND ANIMATION
Best Travel Online Newsletter Campaign, Best Of Show Online Newsletter Campaign
Marriott Bonvoy's Traveler email campaign is a monthly campaign for members and non-members that seeks to provide recipients with travel inspiration by providing a peek at some of Marriott’s fabulous properties from their more than 30 brands. Paired with tips from local experts around a monthly theme, the newsletter capitalizes on hot trends, destinations, and helpful tips to draw in the reader. The July campaign focused on road trips, a proven and high-performing theme from previous years. Due to the nature of road trip travel, this campaign was geo-targeted with content specific to the U.S., Canada, the Caribbean & Latin America, the Middle East, and Asia-Pacific. Road trip inspiration was delivered in a highly visual way with beautiful scenery, animation, and recommended routes based on the recipient’s location and brought to life through inspirational design, photography, and clever copywriting. It also promoted a new road trip planner feature within the mobile app to encourage app downloads and usage.
This newsletter’s performance closely followed June with the second-highest click-through rate (CTR) for the year, which was 29% above average. July's Road Trips theme resonated with readers, as it drove the second-most popular hero module CTR for the year.
Contributors:
| Head of Editorial Content, Marriott International; Editor-in-Chief, Marriott Bonvoy Traveler: | Robin Bennefield |
| Senior Managing Editor, Marriott Bonvoy Traveler: | Valerie Conners |
| Photo Editor, Content Marketing, Marriott Bonvoy Traveler: | Chelo Segear |
| Senior Account Manager, Data Axle: | Kaitlin Brady |
| Account Manager, Data Axle: | Sarah Kleinwechter |
| VP of Strategy, Data Axle: | Erica Huntley |
| Director of Strategy, Data Axle: | Shannon Parker |
| Joy Bernal, Strategy Associate, Data Axle : | Jen Tabbal, Vice President of Content Marketing, Data Axle |
| Lauren Tivnan, Content Director, Data Axle : | Kelly McMahon, Associate Creative Director, Data Axle |
| Christina Chang, Art Director, Data Axle : | Diana Strandberg, Vice President of Client Solutions, Data Axle |
DATA AXLE
Location: United States