The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Biotechnology Social Media Campaign, Best Technology Social Media Campaign
Why give away your poop? GoodNature’s Stool Donation Program is aimed at advancing microbiome-related medical treatments and therapies through the study of stool bacteria extracted from eligible, healthy donors.
GoodNature has been partnering with Supreme Optimization to utilize Facebook’s hyper-localized targeting capabilities to reach more eligible stool donors within a certain radius of GoodNature’s donation centers. The ultimate goal is for eligible donors to submit a complex registration form and/or book an in-person follow-up appointment through Calendly—via the “Learn More” CTA.
We chose to use carousel ads to enhance the storytelling and effectively guide users through the decision-making process: ‘get paid to poop,’ ‘contribute to science,’ ‘potentially help patients,’ ‘join the bowel movement,’ and ‘see if you qualify!’ By opening up the carousel ad with a universally recognized bathroom item–toilet paper–we’ve established clear messaging related to bowel movements right off the bat. After rigorous optimization, the “Join the Bowel Movement” campaign drove 179K impressions and a 2.46% CTR in January 2024, with a conversion rate of 8.1% and 12.37% in two separate location targets. And yes, we’re striving to be number one in the number two business.
Contributors:
SUPREME OPTIMIZATION
Website: https://www.supremeopti.com/
Location: United States
About the Agency:
Supreme helps life science, pharma, and healthcare companies grow their business online with smarter and more effective digital marketing strategies. When we work with you, we're committing to making a difference for you and your organization. Our in-house team of 100+ members and 40+ Ph.D.-level scientific marketing strategists have successfully launched hundreds of life science campaigns and websites. So you can be confident they’ll bring best-in-class digital marketing experience to your project.