To celebrate their 150th anniversary, Levi’s had a lot of stories to tell about the impact of their classic 501 jeans design and the history of the company — and came to Infillion to help share those stories. Levi’s and Infillion worked together to pull together a Multiple Video campaign, highlighting three of “The Greatest Stor[ies] Ever Worn.” The ad ran against streaming video publishers, where users were given the option to have a lighter commercial load in exchange for interacting with the Levi’s ad for a minimum of 30 seconds. Users could select the Levi’s story they wanted to watch, and then click through to learn more (or, on connected TV, scan a QR code).
And Levi’s target audience listened! Users interacted an average of 2.9 times, with a click-thru rate of 3.8% and a QR code scan rate of 0.3%. Despite high control baselines for the Levi’s 501 brand, this campaign still generated statistically significant brand lift in upper and middle funnel measures, increasing the brand KPI of awareness by 6%. 150 years in, the story of Levi’s 501s is just beginning.
