Best Food Industry Integrated Ad Campaign

Dunkin’ confronted the challenge of differentiating its employer brand in the competitive quick-service restaurant industry, aiming to attract and retain top talent by authentically showcasing its unique workplace culture. The solution was a multifaceted campaign that brought the “ ALL IN’ ” EVP to life through various creative tactics tailored for Dunkin’s franchisee restaurants.

Contributors:

Senior Manager, Employer Brand and Recruitment Marketing:	Kristen Ferguson
Recruitment Marketing Specialist:	Ashley Fowler

RECRUITICS

Location: United States