The campaign seeks to inform and persuade healthcare providers to upgrade their IV connectors. By reducing infection risk, enhancing patient outcomes, and achieving cost efficiencies, this approach addresses both clinical priorities and organizational objectives, ensuring decisions benefit patient welfare and support financial sustainability.
The audience is composed of two groups of healthcare decision-makers in emerging regions (Europe, the Middle East, Africa, Asia): clinical leaders (Infection Prevention and Nurse Directors) and financial stewards (Administrators, Finance Managers, Procurement Specialists). Addressing both ensures the message resonates with those shaping patient care and those overseeing resources.
In Phase 1, the team collaborated with BD counterparts to conduct a discovery period, mapping current IV connection practices, identifying gaps, and developing a strategic roadmap. This phase produced a plan that aligns the technical benefits of closed IV connection systems with clear advantages in cost savings and improved patient outcomes.
Phase 2 centered on a regional “Safe Connections” landing page serving as the campaign’s central resource. It highlighted the clinical and economic benefits of transitioning from open to closed IV connectors while offering a Clinical Compendium, a series of live and on-demand webinars, short-form educational videos, and a “Quickstart Tool Kit.” These resources provided evidence-based insights and practical guidance for adopting closed IV systems.
