This campaign was addressed to young, music-loving individuals. It aimed at promoting the new Linkin Park album online. At the same time it aimed at generating user data to establish a database for our client.
Thus the ads encourage users to win exclusive and relevant prizes. Being directed to a microsite users had to enter their personal data to get a chance to win tickets to see Linkin Park performing live at a popular Austrian music festival.
The microsite also featured the new Linkin Park music video and provided a direct link to the iTunes Store to generate online sales.
