WelcomeRunners.com is a video microsite designed as an interactive resource for runners as a component of an integrated marketing strategy created by Runner's World Media Group and sponsored by JetBlue Airlines. Edulence Corporation, a digital marketing firm and online video solutions provider, designed and developed the microsite to offer video training tips, interactive running maps, online sweepstakes, a JetBlue travel booker, and a variety of related links and offers.
- Flash-based microsite with MySQL database
- 15 video files
- 4 interactive maps
- Integrated travel booker with XML feed
- Weekly and quarterly sweepstakes system
- 6 weeks, 4 people