Objective: Encourage people to check-in online and select their seat as they wish.
Strategy: When you’re stuck, you’re stuck. Be it at the cinema or in a plane.
So why take any chances when travelling? Using Cathay Pacific’s online check-in service lets you choose your favorite seat, whenever you travel (and even lets you change your mind).
The banner illustrates the message by allowing the user to tilt the head left or right to escape the big afro-hairdo.
