Best Automobile Integrated Ad Campaign

Purpose - The purpose of the site is to be a landing pad for above the line and direct marketing campaigns. - Introduce the car’s value proposition and key features through an involving and entertaining interactive experience - Move the target audience to the next stage of the inquiry / buying process, and become an advocate for the car Results DTDigital has created a new experience site for the All New Honda CR-V. Reflecting the youthful focus of the new models, the interactive site uses lifestyle metaphors to display and communicate the unique features of the cars. Users are encouraged to explore the site, having fun choosing a scene, model and colour options on offer The Flash-driven site builds excitement and interactivity around the brand. One of its more innovative features is that it also allows users to create a customised e-brochure on demand. Users can then take away their personal CR-V experience, (including full colour options configurations), calculate the costs of their preferred CR-V model, and contact their nearest dealer to organise a test drive, all in real time. The project was awarded Abobe Site Of The Day March 1st 2007

Contributors:

Creative Director:	David Trewern
Design Director :	Marc Clancy
Producer:	Michael Trounce
Photography:	David Mitchener
Retoucher:	Damien Bulfore
Flash Development :	Ollie Campbell, Jarrod Cope
E-Business Manager:	Corinne Wilson
Programming:	Alex Campbell

DTDIGITAL

Location: Australia