In order to reengage Sun customers in the Asia Pacific region, Sun wanted to gather up-to-date profile information and send them more personalized, relevant content. We designed an interactive experience to encourage customers to update their profiles, including a landing page that was entirely unique to each customer and his interests, driving home the personalization message Sun wished to communicate.
The Sun Asian Pacific Re-Engagement Campaign had the following goals:
•Reactivating dormant subscribers in Asia South to reengage with emails from Sun
•Identify disengaged subscribers in order to:
- Allow them to re-classify themselves based on their interests/needs
- Communicate with them on a less frequent basis with more relevant content
• Lay the groundwork for rolling this program out in longer terms so that it requires less manual effort to maintain