For the Knocked UP Video Banner the idea was to leverage the hilarious film clips and show people how great of a movie it was. In order to do that we developed a first of its kind, patent pending product called the Video Channel Ad. The unique aspect to this ad is that once the user engages with it and starts watching video, that video continues streaming as long as they are interacting with the banner. When they click into other sections the video reduces it's size while still playing so the user can continue watching video while checking out the Downloads, the Quiz, or send a link to a friend. It's multi-tasking inside of an ad banner, perfect for the younger audience we were targeting.
