Background
FTI provides business consulting services for companies and their boards of directors focused on high-stakes issues that impact a company’s very viability – issues such as government regulation, fraud investigations, corporate governance, shareholder communications, high-stakes litigation and more. In essence, corporate board members are functioning within an increasingly complex business environment, and their actions are being scrutinized and monitored by regulators and shareholders more than ever before.
The Execution
The advertising visually depicts today’s boardroom, an environment that is, in essence, like doing business inside of a fishbowl. The ad communicates that FTI understands the challenges that boards face, and offers ways to help them manage today’s complexities. A micro-site and event series extended the concept by providing thought leadership materials and engaging them in a corporate board forum and idea exchange.
