Best B2b Integrated Ad Campaign

CIT: Behind the Business provides incomparable access to today’s business leaders in such fields as technology, fashion, sports, entertainment and energy, by exploring the critical decisions and business insights that led to the creation of some of the world’s most dynamic companies. The campaign is a reflection of CIT’s desire to foster stronger relationships with clients by moving beyond traditional financial analysis to understand and value the overall importance of a company’s potential, ideas and people.

Via an integrated campaign created by Agency.com in partnership with Conde Nast, CIT reaches out to its client base through various initiatives that will highlight key business issues facing middle market executives today.

Thus far, the campaign consists of rich banner ads, web casts, a website, email blasts and advertorials all featuring insight from some of the most successful business entrepreneurs around the world.

Contributors:

CIT - SVP, Brand Marketing:	Teri James
CIT - VP, Director, Interactive Marketing:	Jon Carnero
CIT - VP, Advertising & Research:	Debbie Haeringer
CIT - Interactive Marketing Manager:	Jay Mandel
CIT - Interactive Marketing Manager:	Xiomara Chavious
Agency.com - Director of Project Management:	Greg Orleans
Agency.com - Creative Director:	Warren Purifoy
Agency.com - Sr. Technical Consultant:	Andy Allman
Condé Nast - Director of Accounts, Integrated Marketing:	Jill Meenaghan
Condé Nast - Director, Client Services:	Amy Feng

AGENCY.COM

Location: USA