Goal: Announce the new 117-point inspection on GM Certified Used Vehicles.
Audience: Everyone
Since this 300x600 banner uses a unique size and behavior—it is served up wherever the weather is rainy or snowy—we decided to take advantage of it. Weather triggering and 117-point inspection features go hand-in-hand. And by making one banner look like two fake banners that suddenly “interact” with each other, the impact is significantly heightened.