The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Rich Media Online Campaign
WIRED answered the call from Nokia to create a seamlessly integrated program that truly highlighted the Nokia N800’s Wi-Fi capabilities while enhancing the consumer experience. Through an engaging and never been done before program, WIRED increased brand awareness surrounding the N800 and its unparalleled Wi-Fi capabilities WIRED.com users interacted with Nokia through a custom microsite, including a 3D box that was maneuverable and expandable with a click of the mouse. To further illustrate the many components of the Nokia N800 internet tablet, each face on the cube expanded with the click of a mouse, providing the user with additional details. To highlight the “true” Wi-Fi capabilities users were directed within the site to learn about the live events that enticed users to experience “on the fly Wi-Fi” In March, WIRED.com reached 4.8 Million unique users (it’s second highest ever) and had 21.2 Million page views. With the redesign of WIRED.com resulting in visually rich and appealing content, Nokia captured a golden opportunity to reach a broad and tech-savvy audience in an inventive way. The interactive online hub proved to be popular among WIRED’s forward-thinking users. With the industry average click-through rate between 0.1% and 0.2%*, Nokia performed outstandingly with a click-through rate of 0.44%. *Data source: Internal Publishing Data and Kukral Online Marketing Consulting Nokia received additional exposure via positive articles in reputable trade magazines such as Advertising Age and Media Week.
Contributors:
| Associate Publisher WIRED.com: | Josh Stinchcomb |
| Marketing Director WIRED.com: | Michelle Minoff |
WIRED DIGITAL
Location: USA