Best Health Care Integrated Ad Campaign

This cause marketing effort for Smart Start is all about educating women of the importance of taking care of their heart, raising awareness of heart health as a women’s issue, and encouraging them to take action.

Rich media banners engage women on various fronts. One uses a collection of videos from Dr. Annabelle Volgman (Oprah’s cardiologist) to educate women on multiple risk factors. Another invites women to take a pledge to love their hearts – for every signature, the brand will make a donation to the American Heart Association. A third banner promotes the Heart Coach newsletter – a weekly collection of tips and advice from Dr. Volgman about building a stronger heart.

The Smart Start newsletter promotes seasonal thoughts on heart health, along with healthy recipes, and various features from SmartStart.com – including tools to check blood pressure and cholesterol, the pledge fundraiser, the Heart Coach, and more.

Contributors:

BIGGS|GILMORE

Location: USA