This site introduces attendees of the Power Gen International Conference in 2007. It shows the viewer the booth and indicates where it is located, allowing interested people to quickly and easily get to the booth. It also details the technologies that Siemens was showcasing, and allowed them to request a presentation appointment. It also provided some general information about the show.
This site allowed Siemens to truly maximize the value that they received at the conference. By providing interested people with the ability to learn so much previous to a face-to-face meeting and allowing them to make appointments ahead of time, Siemens was able to spend their time interacting with more qualified leads.