American Airlines wanted to redesign their current site, www.aa.com/women. The site is to connect to their female audience in a way that was more engaging than their general site. These concepts use a design that would speak to women in a more personal way, with the purpose of creating a closer relationship to this audience.
Contributors:
Creative Director: | Christopher Cashdollar |
Designer: | Keith Bowman |
Designer: | Michael Mayton |
Copy Director: | Nina Hope |
TMX COMMUNICATIONS
Location: USA