The audience for this campaign was hard-core role playing gamers. This is a very special audience who requires a very unique message. The goal of this campaign was to build excitement for the new Fire Emblem title, Fire Emblem Radiant Dawn. RPGer's were already aware of the games upcoming release but Nintendo wanted to give gamers a sneak peak of the action, the characters and the new features of this sequel to drive early sales and bring a new audience to the Nintendo Wii console.
