An online banner ad to inspire members of the public to think about volunteering in their spare time as Special Constables.In this campaign we wanted to provide a candidate experience that would get across the four key qualities/benefits you can gain from being a Special. With each banner execution, the way in which a candidate interacts with the banner becomes part of the message – whether it’s by rolling over it to engage with a distressed person or clicking to calm down someone who’s drunk and disorderly.
