Samsung wanted to create awareness for its first-ever Mac-compatible printer: SCX:4500. While the Apple user is the primary target for the promotion of these printers, the traditional PC user is also a major consideration. These printers are Mac and PC friendly. Although the PC guy is not quite as image conscious as the Apple user, they still appreciate good design and space saving printer solutions. We needed an eye-catching banner that was different and disruptive, and would work in small banner spaces to drive traffic to the SCX page on Apple.com.
