ValueClick Media's integrated ad campaign reinforces our "pure performance network" positioning with dramatic performance artist imagery to communicate our dedication, professionalism, service, technology, expertise and a relentless commitment to delivering "pure performance" for every client.
Our campaign consisted of two components. The first featured creative promoting our product set - video, leads, behavioral and our network in general. The second featured video ads promoting The Performance Interviews (TPI).
The primary goal of the campaign was to demonstrate that ValueClick Media has the ability to achieve any online marketer’s goals and objectives through product specific messaging and exhibit thought leadership through the Performance Interviews project.
