The "Hiring Minds Want to Know" campaign targeted business owners and hiring authorities at companies with 750 or less employees. The use of engaging and compelling creative urged the target to click on the ad and ultimately purchase a job posting, register for a newsletter or webinar, or register for a free resume test drive.� The "Stolen Pig" banner grabs attention with an article describing unusual resume inclusions, while the "Virus" banner relates to common hiring stresses, while positioning CareerBuilder as the expert in hiring solutions. Banners aired in Q4 of 2007.
