Avenue A | Razorfish creative and media teams worked hand-in-hand to develop a multi-user branding campaign and destination microsite for Starwood’s Sheraton brand. The integrated campaign, Sheraton Play, was built upon the key insight that Sheraton guests are “social beings,” whom enjoy opportunities to engage with others.
The goal of the campaign was to literally “walk the talk” of bringing people together online in actual Sheraton hotel settings. Visitors from across the world can join others in virtual pillow and splash fights through “in-banner” experiences and on the landing page of www.sheratonplay.com.
This is a first for Sheraton—this technology was been deployed on a mass scale where multiple users across the web can interact together “live” within the rich media banners and the landing page.
