Best Online Community Microsite/landing Page

RED Universe is the corporate website of RED Interactive Agency. This rich, engaging multi-user experience was designed to showcase the technical and creative skills of the company, as well as present the company’s portfolio of work. The site gives users the ability to communicate and interact with others in a unique, real-time environment. Upon entering the RED Universe, users can create a customizable avatar and enable live chat to interact with others. Visitors can literally run, fly, chat, dance and punch each other in a fully kinetic experience. The site is periodically updated and hidden characters are debuted to reward frequent visitors. The rich environment, personalization, and ability to interact have driven hundreds of thousands of unique site visits, hundreds of links on blogs and generated tremendous buzz. The Universe was popular from the first day it was leaked and since March has logged over 1,000,000 visitors during the year, with no marketing dollars spent. Average time spent was well over 10 minutes and amazingly, many of the site’s users spend multiple hours during a single visit. So many blogs and users have linked to the site that when one searches for Red on Google, RED Interactive Agency is one of the top 10 listings out of 1,230,000,000 search returns.

Contributors:

RED INTERACTIVE AGENCY

Location: USA