Best Real Estate Email Message Campaign

JMEVacations.com added the newly constructed Holiday Isle on Dauphin Island condominiums to its property list in 2007. Wanting to announce this real estate opportunity, collect potential leads and promote condo sales, JMEVacations.com decided to launch an online media campaign promoting this limited time opportunity. Utilizing outbound email, paid search and banner ads, the campaign was targeted to potential investors in a 400 mile drive radius of the property. The campaign skewed to adults 40+ with a household income of $100,000+.

With a $9,000 budget, the campaign message received over 450,000 branding impressions, 16,450 total clicks, 76 total registrations, 33 new eNewsletter opt-ins. Permission eMails had a 28.19% click-thru-rate.

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Location: USA