VML created an online media campaign for Sears with the goal of encouraging interaction and changing consumer perceptions about the brand. Banners for several campaigns were developed, including Mother’s Day, Father’s Day, Home Appliance and Full Line Store. While addressing different audiences, each of the campaigns utilizes the Sears Book in a unique way and seamlessly integrates with the offline advertising. The online media campaigns also feature several engaging interactions to increase time spent on the banners, from encouraging the user to open the drawers of a tool chest to check out great gifts for Dad, to allowing the user to create the kitchen of his or her dreams by mixing and matching appliances of different brands and colors
