The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Portal Rich Media Online Ad
Slingshot was your standard organization struggling to get their message out and build a market. Their target audience is any company that wants to become more organized and streamlined. They had made some progress using traditional marketing and sales methods and while this was good for branding, it was ineffective at generating immediate lead action or an immediate response.
Slingshot needed to address three fundamental issues as a company. One, they needed to create exposure for themselves and make people aware that there is a problem and that they had the solution. Second, they needed to create understanding about their products and solutions. And third, they needed a marketing tool that would be “viral” and could easily be passed around in order to reach a variety of decision makers in their fragmented markets.
The focus needed to be on educating a large number of prospects, letting them know there was a problem, encouraging them to take action now, or at the very least forward the information onto an associate who would benefit from knowing about Slingshot.
The question: How could a small company with limited resources reach a large number of prospects and gain the attention of decision makers in their market?
Contributors:
| Company CEO and Founder: | Michael Jingozian |
| VP of Business Development: | Jeffery Otis |
| VP of Production: | Jennifer Bell |
| Project Manager: | Darby Hasbrouck |
| Developer: | Andrew Ginier |
| Scriptwriter: | Kathleen Karapondo |
ANGELVISION TECHNOLOGIES
Location: USA