Best Financial Services Microsite/landing Page

This site is directed to retirement plan administrators for public school districts across the United States. The objective is to launch Educator’s Direct, ING’s new online 403(b) retirement and financial planning product for school district employees (primarily teachers). The first step is to convince school district plan administrators to approve the new ING product for their districts. Choosing among the many retirement and financial planning options can be daunting to anyone. Educator’s Direct is particularly appealing to school district sponsors because it is nonthreatening, low-pressure and simple. No sales person will contact the educators. They can make their decisions at their own pace, in total privacy and with all the details and information they need available through the ING website. By emphasizing the well-known and trusted ING brand, using the company’s orange trademark color, and the commitment of educators to their students, this site gives comfort to plan administrators who must approve and roll this new product out to the school district’s employees. What’s more, the financial options available to educators are simple yet sophisticated – featuring target-date mutual fund portfolios that are adjusted for risk vs. stability depending on the expected retirement date of the educators. Also of importance to plan administrators is the portion of Educator’s Direct that provides current information on “New 404(b) Rules.” The entire package is designed to make it easy on plan administrators by making it easy on the employees who use the plan and sign up.

Contributors:

Senior Art Director:	Gary Baer
Senior Copywriter:	Meghan Rygg
Application Developer:	Michael McCullough

JAVELIN DIRECT

Location: United States