This is the Simon School’s Corporate Recruiter Marketing Campaign. The goal is to make corporate recruiters more aware and knowledgeable of the Simon School. The recruiters received a push e-mail with a bit of information about Simon and a call to watch their mail for a hard copy letter.
The hard copy letter followed the e-mail. It contained the address for the web site as well as their personal code. They were directed to the website – five questions to answer. At the end, they enter their code. Those who did received a satellite radio and three months of free service.
