Situation:
“We are more then just print”. This is a direct quote from more than just one employee discovered during our intake meetings. This general perception was the major challenge that we faced when building a website that could truly reflect the sophistication and technology that VistaPrint had to offer candidates.
Solution:
Build brand awareness through their aggressive business model, which was quoted by the Boston Globe as a “Category Killer”. Their blueprint for success and explosive growth was to go into a market for small business and help them market themselves, doing it a fraction of the cost. They achieved this by building something that no ones else has done, put it all online with experienced teams building the technological backend and infrastructure to automate the process at a volume that no one else could match.
Client Reaction:
“This website truly feels like us.”
