Target audience:
Tylenol PM targeted urban adults from 30 to 45 , working class, who have sleep problems due to stress from work and/or daily responsibilities.
Goals:
We created a website where product benefits, knowledge on sleep and sleep-aid tips were easily accessible to users (online testing, sleep diary, music download). The main goal was to deliver the message that Tylenol PM can help you get the comfortable and peaceful sleep you deserve.
