Purpose:
The client approached us to launch their new spring line and recreate the online brand image to be in line with the new branding initiatives of a more modern, sexy woman. They also wanted to increase sales on the main website as well as drive up the number of records in the consumer database.
Concept:
We created an overall campaign around “Find Your Sexy Style” that focused on the “inner and outer sexiness” of a woman. It invited our user to discover their unique “Signature Sexy Style.”
Target Audience:
Mid 20’s to early 30’s; higher income 70K+; Single; Caucasian; Happy with figure and likes to show it off; Loves fashion and intimates; Wants to look and feel sexy – make heads turn; Proud of her body – highly linked to her self-image
