The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Rich Media Online Campaign
Ritz crackers are about being the life of the party. Energy. Fun. So, how to recapture that feeling among consumers? Enter the “Open For Fun” campaign. Razorfish set out to create an interactive website, coupled with digital media that would allow visitors to play a variety of fun “party” games, while reawakening them to the joy of Ritz crackers. The goal of this Open For Fun campaign was to bring the fun and joy back to the brand and to give consumers, and the Ritz target market: moms of Generation X, and empty-nesters, exposure to the Ritz brand in ways to remind them that if they are “Open for Fun,” Ritz is their cracker. Razorfish created bright and colorful interactive banner ads, to allow visitors to play popular traditional games such as tic-tac-toe, memory, or participate in fun trivia challenges – games that both evoke memories of childhood and bring the “fun” back to the cracker by engaging the consumer. Once the users click on the advertisement, they are brought to the Ritz “Open For Fun” website and the entire range of games is available to them. With many different game options, the user can stay active on the site for a long time, creating more exposure to the Ritz brand.
Contributors:
| Creative Lead: | Valerie Carlson |
| Associate Creative Director: | Andrew Tidy |
| Account Director: | Sandy Jachs |
| Senior Art Director: | Jennifer Snow |
| Copywriter: | Robin Dafforn |
| Senior Presentation Layer Developer: | Romke De Haan |
| Senior Designer: | Shane Dubay |
| Quality Assurance: | Katie Richardson |
| Senior Technical Architect: | Marie de Luna |
RAZORFISH
Location: USA