Mid to upscale suburban fly markets and 300 mile drive markets were the target demo for two important cultural events in the city of Atlanta. This online campaign delivered over 8.8 million branding impressions, and utilized permission emails, network banners, network search and CNN. Huge results - 97.38% open rate, a 19+% click-through rate, and generated over 9,300 registrations and 7,713 opt-ins.
