The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Online Ad
Audience
HealthPricer’s contextual product ads are deployed on HealthPricer’s network of top health content publishers such as HealthLine.com, PsychCentral.com and RightHealth.com. Accordingly, the audience is the millions of health conscious consumers visiting these sites that may be interested in health products relevant to the content they’re looking at.
How It Works
HealthPricer’s ads use proprietary technology to analyze page content and display relevant products from our database of over half a million consumer health products from over ninety trusted health merchants participating in our merchant program. The ads automatically rotate to display multiple product offers from different merchants, presenting a product image, description, merchant logo and multiple links that will take visitors directly the product page of the merchant’s website.
Goals
There are really three goals for the ads since they’re not truly successful unless all parties benefit.
· Publishers: The goal for publishers is to provide a visually appealing advertisement that is more relevant to their page content than their remnant ad networks deliver. Additionally, the ads must deliver higher eCPM levels than remnant ads such as Google Adsense.
· Visitors: The goal for visitors is to provide an easy avenue to help them find, investigate and potentially purchase products relevant to content/health conditions they are investigating.
· Merchants: The goal for merchants is to provide them with premium brand and product exposure on top health content sites, using a performance (CPC) based model. The ads ultimately increase the merchant’s brand awareness and drive both online and offline sales.
Contributors:
ONE PERSON HEALTH INC.
Location: Canada