Best Energy Integrated Ad Campaign

Description: In planning stages, we developed a microsite that gave Duke Energy customers an interactive way to assess their own carbon footprints and to learn about the role carbon offsets can play in diminishing those footprints. A custom-built interactive carbon calculator, developed in Flash, calculated each user’s carbon consumption as well as the number of carbon credits they would need to purchase in order to offset that footprint.

Contributors:

CAPSTRAT

Location: USA