The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Email Message Campaign
Staggered triggered email campaign launched in support of the relaunch of the DTC campaign for Differin. Targeted audience included all consumers (teens, young adults, adults and adult influencers) who were new registrants on Differin.com.
Contributors:
| Internet Marketing Manager: | Cathy Martin |
| Product Manager, Differin: | Michael Clifford |
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Location: USA