The Bolt Banner was fully-animated with the concept to depict BOLT as the newest action hero through dramatic and fun animations. This unit featured the ability to search for tickets directly from a separate panel. A user could submit their zip code and search for theaters in their area. Once they selected a location and time, they would be taken to the ticket purchasing site. The target audience was aimed at kids, teens, and their parents to get them excited about the new release of BOLT. The main goal of the campaign was to create high anticipation for the new movie and inform the audience of the release date.
