The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Websites
NYLO Hotels are affordable, design-oriented hotels that target the business travelers and leisure vacationers alike. Keeping budget and practical needs of executive travelers in mind, the hotel group’s website is designed and promoted to appeal to the hip, urban professionals. The website’s innovative design and flash animation feature the hotel’s distinctive appointments and exceptional accommodations.
The ultimate goal is to increase website traffic and online revenue for the hotel group through innovative website design, search engine optimization, and promotion. Milestone’s internet marketing strategies include the following:
1. Online Keyword Research of hotel’s markets and provide strategy recommendations.
2. Search Engine Optimized Content based on the marketing strategy, with each webpage focusing on a unique keyword theme, category, and market segment.
3. Search Engine Optimization, which involves writing keyword-rich Meta tags and enhanced content based on targeted online research.
4. Create, Design, and Program effective, high-quality website that performs well in search engines and appeal to site visitors using the latest guidelines and technologies.
5. Organic Promotion of the website on multiple internet channels, such as search engines, directories, user generated content sites, internet yellow pages, etc.
6. Continuous Monitoring of ROI
Contributors:
| Account Manager: | Mariko Kato |
| Designer: | Han Nguyen |
| Development: | Benu Aggarwal |
| Sales: | Anil Aggarwal |
| Vice President of Operations: | Patrick O’Neil - NYLO Hotels |
MILESTONE INTERNET MARKETING,
Location: USA