Take180.com is a creative community where people come together to make weekly web shows by submitting stories, videos, photos, and artwork in response to specific challenges from the show producers, and also by commenting and voting on other people's submissions.
In the fall of 2008, during its initial soft launch, Take180 created several ads parodying the teen TV show “Gossip Girl” to promote its high school web series, “My Alibi”. The intent of these ads was to drive pageviews from the 14-24 year-old demographic to Take180.com.
