TIG Global created three banner advertisements as an awareness campaign to highlight the close proximity and easy access of Punta Mita, Mexico to major markets within the continental US. Given the economic downturn, the hotel wanted to send the message to visitors that in a few short hours they could feel a world away at the lovely Four Seasons Resort. The campaign was designed to target travelers who, in a better economy, may have traveled to more distant and remote destinations, such as Southeast Asia. The tagline, “Breakfast in LA, Lunch in Punta Mita, Escape to Four Seasons Resort Punta Mita,” ran on all of the ads and included a compelling offer of $100 per night resort credit and a prominent “Book Now” call to action button. These were included to help strengthen the click through rate and create an incentive for the travelers. The banner ads direct users to the “Experience More $100 Resort Credit Package” landing page within the Four Seasons Punta Mita property website.
The creative goal was to translate the serenity and natural beauty of the resort, enticing the user to feel a world away. TIG Global chose the blue color to accent the ocean-front location of the resort. The smooth transition of the text mirrors the messaging and creates a calming effect.
