“The biggest delicious meeting will be mine!” campaign was created with Ben&Jerry’s’s philosophy of “why doing it if not entertaining?”. The campaign targeted especially the office workers and it aims to make the boring and busy meeting hours entertaining. You can plan a meeting party by applying to the http://toplanti.benandjerrys.com.tr/index.aspx web site online. “The biggest delicious meeting will be mine!” campaign was diffused among office workers in a very short time and the Ben&Jerry’s cow became the populer guest of the meetings. With an activation started on the digital platform, a chance was built to touch the consumers’ physical lives.
