Bell recently launched a new online, consolidated billing system for customers that have 1 or many bell services. Bell contracted BlueRush to create an online campaign that would leverage and promote Bell’s new branding, provide a description and benefits of the service, as well as show users how simple the registration process is. With these goals in mind, BlueRush’s creative team developed a simple, slick online interface that utilized Bell’s new brand. BlueRush used Rich 3D Modelling Media technology to create a personal interactive experience using a host, and combined it with rich animation to clearly explain the benefits and registration process. The design also used chaptering, enabling users to choose content they were most interested in. This campaign was launched in December 2008, so usage statistics are not currently available.
