The Baseball Boss integrated marketing campaign included 4 Flash animated banner ads, an email campaign, and a landing page used for registering for the game. The campaign targeted two audiences: baseball card collectors (males between the ages of 25-54) and fantasy baseball players (males between the ages of 25-54). The purpose of the campaign was to drive traffic to the game's registration landing page and entice the target audience to register to play the Baseball Boss free online game.
