Best Marketing Email Message Campaign

The FG SQUARED Marketing Communications Readiness Campaign included a set of three emails sent to upper-level marketing managers: vice presidents and decision makers in the industry. The email campaign theme played on the common international imagery of an airplane emergency card; anyone who has flown on commercial airliners can recognize and appreciate the humor in relating worst-case scenario procedures to common marketing headaches! The goal was to generate qualified leads for FG SQUARED’s sales department.

Contributors:

Project Manager:	Debbie Byers
Content Assistant:	Courtney Steen
Senior Designer:	Caleb Joyce

FG SQUARED INTERACTIVE MARKETING

Location: USA