FG SQUARED generated a number of banner ads for the AMD Triple-Core campaign that the client did not ultimately select. The creative team spent many hours and consumed untold pots of piping-hot coffee to gather and flesh out these ideas, but alas — for one reason or another — AMD did not pick them as finalists. The campaign was AMD’s chance to highlight the fact that they had a triple-core processor (X3) and the competition (Intel) did not, which led to the three versus two theme present in all these ads. Targeted toward a predominantly male audience—component buyers and system builders—these banners were meant to get people to click on them and watch the video about the AMD processors.
