One out of five people in the United States get their paychecks from ADP. BGT was tapped by ADP to integrate all business units and product websites into one global portal. The project encompassed redesigning a solution-driven website for the company’s B2B audience. An important part of the project involved the creation of a smart information architecture that segments users according to the size of their business and their product need. BGT managed to design a scalable portal that focuses on ADP’s solution offerings while positioning the company as thought leaders within their industry.
